This summer, SRL teamed up with Rother District Council to enhance beach and sea safety at Camber Sands, a popular destination known for its stunning scenery and bustling summer crowds. With the influx of tourists and locals during the holiday season, the risk of accidents naturally increases. To mitigate these risks, the beach strategically deployed SRL’s Smart Messenger Variable Message Sign (VMS).

Ensuring Safety with Smart Technology

Our Smart Messenger VMS provide real-time, critical information to beachgoers, helping to promote safety and awareness. The messages displayed include:

High and Low Tide Information
Timely updates help visitors plan their activities safely around the changing tides.

Lifeguard Duty Information
Alerts about lifeguard availability ensure that swimmers are aware of the level of supervision and can make informed decisions about when and where to swim.

Caution and Educational Messages
Warnings and safety tips encourage caution and educate visitors on how to stay safe while enjoying the beach and sea.

A word from Rother District Council…

“Camber Sands is one of the largest sandy beaches in the South-East of England and home to the only sand dune system in East Sussex. Renowned for its expansive sandy landscape, the beach can attract up to 25,000 people on nice weather days from across the South East and further afield. In a continued effort to support the safety of beachgoers, Rother District Council have hired variable messaging signs in recent years. Located at popular beach access points, these signs impart important safety information to visitors as they walk onto the beach, including tide times and RNLI Lifeguard service information. Other messages, such as advice to not use inflatables during offshore winds, can be updated by staff in real-time in accordance with the ever-changing environment.”

“SRL Traffic Systems have been very helpful in sourcing units for the 2024 summer season. The level of customer service and communication received has been superb. The units are the perfect size without detracting from the landscape and incredibly clear in bright sunlight allowing for information to be seen from a long distance. Thank you SRL!”

If you’d like to know more about SRL VMS, please visit srl.co.uk (vms) or if you’d like to talk about your requirements, please email vms@srl.co.uk.

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