Our Team | SRL Traffic Systems

The team at SRL bring knowledge and expertise to the business allowing us to deliver an exceptional service nationwide. Our success has and continues to be built on a mix of reliable, quality products and a great group of individuals. With a point of contact conveniently located in your region, there is always an SRL expert available to help.

Senior Leadership Team
Regional Directors

Mark Eburne

Chief Executive Officer

Mark stands at the helm of SRL, working closely with our board of directors to coordinate continual progress, ensuring that our values of quality, sustainability, customer service and value-for-money inform everything that we do, as we strive to expand and further cement our reputation as the best in the business. Mark is a seasoned CEO who joined SRL in 2024, bringing with him 25 years’ senior leadership experience gained in the utilities, hire and construction sectors.

David Craven

Chief Financial Officer

David is an experienced finance professional, recently appointed as CFO at SRL Traffic Systems. With a strong background in FMCG and retail sectors, he holds the ACMA qualification. His expertise encompasses financial leadership and strategic planning within dynamic, fast-paced industries.

Iain McDonald

REMOS Director

Iain drives the technological innovation on which SRL has built its name since its launch in 1997. He leads our dedicated research and development team, harnessing continually evolving, leading-edge technology for the benefit of our customers, creating a product portfolio of sustainable, state-of-the art intelligent transport system (ITS) solutions. Previously SRL’s business development director, Iain joined the company in 2022. An electrician by trade, he began his career installing traffic systems, before training as an electronic and commissioning engineer, later transitioning into business management.

Ben Parsons

Business Development Director

Ben leads SRL’s ongoing corporate expansion. He identifies commercial opportunities to grow the business and monitors the wider intelligent transport system (ITS) landscape to spot potential strategic partnerships that will enable us to continually evolve our product portfolio and bring our customers the very best leading-edge technology. Ben joined SRL in 2024, having spent 25 years in business development and sales roles in the infrastructure products and e-mobility sectors.

Chris Riley

Manufacturing Director

Chris Riley brings over 20 years of expertise in business, operations, and manufacturing, with a proven track record of driving efficiency and growth. Previously Director of Operations at CRH, a global leader in cable ducting systems, Chris is renowned for building high-performing teams and fostering continuous improvement. His strengths include supply chain management, strategic planning, and operational excellence. As SRL’s Manufacturing Director, Chris leads the optimisation of the manufacturing centre and the expansion of its product portfolio, including SolarLight, UltraLight, and REMOS. He is also spearheading the development of a new remanufacturing facility in Winsford, reinforcing SRL’s dedication to innovation and sustainability.

Richard Doyle

IT Director

Richard governs SRL’s IT systems, ensuring not only the efficient operation of the company as it strives to achieve its corporate goals, but crucially also the efficiency and security of the leading-edge technology platforms on which our intelligent transport system (ITS) solutions are based. His market insight provides SRL with a clear understanding of its performance, details of which are shared throughout the business to promote growth. He joined SRL in 2022, with over 20 years’ experience in technology leadership, having worked across a variety of industries ranging from banking and retail to government and manufacturing.

Victoria Wood

HR Director

Victoria underpins SRL’s ambitious commercial and technological development strategy by ensuring the ongoing development of a positive and dynamic workplace culture, designed to attract and retain the best people in the industry; people who give 110% to put the needs of our customers first at all times and who have helped us to earn our reputation as a leader in our field. Victoria joined SRL in 2024, following an HR career of almost 30 years during which she built considerable expertise in the field of corporate transformation.