Reliable VMS for any environment
We offer industry-leading Mobile Variable Message Signs (VMS), designed for flexibility, ease of mobility, and high-impact communication. Our VMS are ideal for highways, roadworks, construction sites, events, airports, and seaports, delivering clear messages, alerts, and guidance to enhance safety, direct traffic, and inform the public.
With the highest-resolution, full-colour display available in the UK and ROI, our VMS combines advanced matrix displays, patented colour lenses, and radar technology to ensure messages are instantly visible from any angle.
Our VMS fleet is built for reliability, featuring ultra-low energy consumption—solar-powered year-round and certified for superior energy efficiency (TOPAS). Manufactured in the UK, our systems meet and exceed all local requirements, ensuring SRL VMS stand out for their durability, clarity, and precision.
Our VMS help you:
- Improve safety
- Enhance efficiency
- Direct people and traffic
- Share critical information
- Advertise and display branding
View the range of variable message systems
Large High-Speed Smart Messenger
Built specifically for high-speed roads, motorways, dual carriageways and slip roads, this is the largest and most impactful VMS in our product range and demonstrates messages an unrivalled visibility from long distances. Similarly, due to it’s vast size, manoeuvrability and design, this can be the perfect VMS to manage messaging within large scale events and crowds.
Medium Smart Messenger
Small Portable Smart Messenger
In House Deployment
SRL controls every step of VMS delivery and setup, enhancing flexibility and service quality for high-speed projects. Equipped with the Fassi F305 crane, our in-house lorry loader enables safe, precise VMS positioning on roads, at events, and on construction sites—without relying on third parties. This approach boosts efficiency, reduces costs, and allows SRL to respond quickly to client needs, providing greater reliability for every project.
Learn more
An Extensive Fleet
With a fleet comprising 300 Smart Messenger VMS, 100 High-Speed VMS and 85 Portable VMS units, SRL is equipped with a versatile range of variable message signs that can be deployed in any environment. Whether you need one portable VMS to provide emergency speed warning notices, or 20 Smart Messenger VMS to provide clear instructions to crowds at a large-scale event, our team can help ensure your VMS operations run smoothly.
As Europe’s largest manufacturer and hirer of ITS equipment, we have over 30 depots strategically placed across the UK and Ireland providing a 24/7 service, 365 days a year. Our service is like no other.
Learn about our services and supportVMS or Variable Message Signs are dynamic LED signs which are used to inform road users and pedestrians of pertinent safety or instructional information. VMS can be used to display both text and/or images.
Sometimes referred to as smart signs or even Dynamic Messaging Signs, VMS are an integral part of Intelligent Transport Systems (ITS). Typically, signs are used to inform road users about changing road conditions, but they can also be used in events management, utilities, sea and airports – anywhere the visual communication of information is required.
VMS are available in a range of sizes depending on how far away the viewer needs to be able to read the information displayed.
VMS are controlled via a radio signal or local network link, which is connected to a manned control centre. However, advanced VMS also allow updating by the end user via an app, improving accessibility and allowing for even faster adaption to different locations and uses. Due to the nature of the connection, messages changes are practically instantaneous, allowing for real-time updates – crucial in multiple situations (e.g. speed restrictions, accident warnings, car park updates etc.)
With modern Variable Message Signs, LED displays are the standard. The most advanced current signs allow full matrix colour displays, which, combined with smaller LED sizes, has improved the utility of VMS to include coloured text and high quality graphical
The adaptable nature of Variable Message Signs means that they are used across many differing industries. From directions, to car parking, to maintenance, roadworking and access, there are many obvious uses for standard VMS.
But, when you include the full colour, graphical capabilities of SRL’s VMS, you open up a whole new raft of opportunities to communicate to your visitors and promote your brand.
The list is almost endless, but some of the key sectors that benefit from the use of VMS are:
- Traffic Management
- Construction
- Exhibitions
- Airports
- Seaports
- Airports
- Local Authorities
- Museums
- Event Halls
- Utility Companies
- Quarries
- Government Agencies
- Sporting Events
- Music Events
To find out more about VMS and how they can help you get your message across, wherever you need, get in touch with an SRL expert today!
As a standard part of our service, our dedicated VMS team will give continuous and on-going technical and business support when hiring SRL VMS. This includes support covering planning, placement and location mapping as well as supporting with optimal deployment weather and messaging design guidance. We also provide sample screenshots of displays, alongside accurate google locations (Including street view) and guidance around using the correct VMS product that meets legislation criteria.
We can also provide a full-training program with our VMS experts to train you or your staff how to set-up VMS units correctly, how to manuovere VMS units safetly and how to control the display messages using our easy-to-use sign management system, Zepher.
Furthermore, training on high-speed deployment is also available with accreditation
Alternatively, for a large scale event or operation, you can hire our VMS with a support team on-site to help alleviate control room stress and allow you to focus on other tasks.
Our technical experts are always striving for optimisation, innovation, sustainability and efficiency to ensure our variable messaging signs are up-to-date with the latest technological advancements.
Our VMS fleet is supported by our strategically placed nationwide depot network comprising of over 30 depots available around the 24/7, 365 days a year with typical ‘out-of-hours’ deployment available. Our internal lorries can also support large scale operations moving a large quantity of units from one location to another.
